COST AND MARGIN

The primary strategic goal is to offer the lowest cost product with the simplest means of use, including feature and performance levels unmatched by the competition.

The total direct cost to produce the ION in volume will be in the range of $1.95 - $2.90. Volume manufacturing using multi-cavity molds in injection molding minimizes production costs. The introductory price of the ION & bottle to NGOs, distributors, and non-profits will be $9.95. This will permit reasonable gross margins while maintaining attractive, competitive, and affordable pricing for the end user.

Due to its portability, bacterial deactivation performance, long lifetime, and relatively low cost, the ION can bring together the necessary features and benefits to be a market winner. These features of the ION allow it to live up to its stated purpose:

SAFE WATER FOR ALL

Ion rapidly deactivating E. coli. — *ION rapidly deactivating E. coli.*

*Ion injection mold tool, single cavity mold.*

COMPANION WATER BOTTLE OPTION

The one-ounce ION can be easily carried in a shirt or pant pocket. The recommended bottle volume for use with the ION is 750 ml, supplied at no additional cost.

*ION and companion 750 mL water bottle.*

LICENSING

Silver Aqua’s technology can generate multiple revenue streams by licensing into specific applications and markets.

MULTIPLE MARKET POTENTIAL

Markets for the ION include consumer and military first aid kits, refugees in camps and ‘tent cities,’ home/individual use, and industrial applications such as water storage tanks. These licensing agreements will permit the development of multiple applications based on the same core technology.